To Network. A lot of what passes for business is simply nothing more than making connections with other people. Every smart business person knows that it's not what you know, it's who you know. Passing out your business card is part of every good meeting and every business person can tell more than one story how a chance meeting turned into the big deal. Well, this is like passing your business card to thousands, maybe millions of potential clients and partners, saying "This is what I do and if you are ever in need of my services, this is how you can reach me." You get this for 24 hours a day, inexpensively and simply, on the Web.
To Make Business Information Available. Think of a Yellow Pages ad. What are your hours? What do you do? How can someone contact you? What methods of payment do you take? Where are you located? Now think of a Yellow Pages ad where you have instant communication, unlimited space, and full multimedia content. What is today's special? Today's interest rate? Next week's parking lot sale information? If you could keep your customer informed of every reason why they should do business with you, don't you think you could do more business?
To Reach a Highly Desirable Demographic Market. The demographic of the Web user is probably the highest mass-market demographic available. Usually college-educated and making a large salary, with a disproportionate number of business executives, it's no wonder that Wired magazine, the magazine of choice to the Internet community, has no problem getting Lexus and other high-end marketer's advertising. Even with the addition of the commercial on-line community, the demographic will remain high for many years to come.
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